This series was created to promote weekly environmentally-focused live videos hosted by Patagonia. Lives would help Patagonia engage with their audience in a more personal and authentic way instead of their usual high production videos. Patagonia also has a distinct advertising style and bold personality which motivated the layout and our decision to make the tone sarcastic. This was a fictional campaign.
This was created in collaboration with Abdallah Moyasser.
My role in this project was graphic design, and included copywriting, and art direction.